Is all anger created equal? A meta-analytic assessment of anger elicitation in persuasion research.

Abstract

Although veritable libraries have been written about anger, the practical and theoretical understanding of its effects has been somewhat hampered by the difficulty of experimentally manipulating this emotion. Thus, key questions related to methodological precision and theoretical clarity remain, specifically with regard to whether and how anger induction techniques may interact with various moderators and elicit other co-occurring emotions in the process. Addressing this gap, a meta-analysis of 31 experimental studies in persuasion offers insights regarding the effect of anger elicitation on felt anger and its sensitivity to a host of theoretically meaningful moderators, as well as the relationship between anger induction and the arousal of other incidental emotions. Findings broadly affirm the complexity of anger as a contested emotion and offer new insight into methodological considerations and theoretical nuances of anger elicitations to be taken into account in persuasion research. These results should be interpreted with the caveat of an exclusive focus on persuasion and a Western-centric corpus of studies, further accenting the need to diversify and expand research into emotions.