Is any open innovation pattern emerging in the Italian fashion field? Preliminary evidence from some case studies

Abstract

PurposeThe aim of this paper is to explore whether open innovation is emerging in the Italian fashion industry.Design/methodology/approachBased on available studies on innovation and open innovation, we first identified the main facets of open innovation within the industry investigated, such as the process of searching for new ideas, the involvement of external partners in the new product development process and the use of collaboration mechanisms between supply chain partners. Starting from these findings, the authors designed a semi-structured questionnaire that was used as a guideline for 15 case studies, carried out in the Italian fashion industry.FindingsThe outcomes from the case studies allow drawing some conclusions about the emergency of open innovation in the fashion industry and the related patterns.Originality/valueGiven its exploratory nature, this study is expected to start a debate about open innovation in the fashion industry, as well as to encourage future studies in this field.

How is the textile product development process managed? Exploring multiple dimensions and best practices in different firms of the production chain

“…The number of launches is another contributing factor to complexity. Products are developed in collections instead of individually (Bigliardi et al, 2022). With the diversity of processes across the links in the production chain, a wide range of products is made, from the treatment of textile fibers to the production of yarn and the manufacture of clothing and other articles.…”

“…The number of launches is another contributing factor to complexity. Products are developed in collections instead of individually (Bigliardi et al. , 2022).…”