Is Internal Communication a “Bet on the Right Horse” on the Path for Promoting Employees' Eco-Friendly Behavior?

Abstract

Sustainable Development Goals' (SDGs) orientations consist of a key developmental area for contemporary organizations. The commitment towards the development of internal organizational policies with SDGs' alignment clearly invites the adoption of environmentally friendly actions guided for the workers, in which the role of internal communication (IC) policies and practices should be discussed. The main objective of this study is to evaluate the impact of IC on employees' adoption of eco-friendly behaviors (EFB), and specifically, to understand the mediating effect of organizational green culture (OGC) over this relation. A quantitative study was developed through a questionnaire with 237 valid participants. Main results show that IC is significantly and positively correlated with OGC and with employees' EFB, and that there is also a total mediation effect of OGC in the relationship between IC and employees' EFB. Results seem to support the idea that IC practices may influence the shaping and stimulation of organizational culture's contents guided towards the building of an OGC.