“…As future management practitioners, students will bring management knowledge into circulation when they start working, and with executive students, knowledge transfer goes even faster. Next to audiences, various outlets and communication practices are considered, such as teaching, training, presenting, authoring popular science books and publishing articles in practitioner journals or newspapers, as blogs or on websites (Beyer & Trice, 1982;Butler et al, 2015;Hamet & Maurer, 2017;Hughes et al, 2011;Moeini et al, 2019;Peng & Dess, 2010;Tucker & Lowe, 2014). The spoken word and direct contact are seen as particularly impactful for a practitioner audience (Beyer & Trice, 1982;Rynes et al, 2001).…”