2019
DOI: 10.1108/ajim-03-2019-0070
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Is Microsoft Academic a viable citation source for ranking marketing journals?

Abstract: Purpose The purpose of this paper is to assess the viability of the scholarly search engine Microsoft Academic (MA) as a citation source for evaluating/ranking marketing journals. Design/methodology/approach This study performs a comparison between MA and Google Scholar (GS) in terms of journal coverage, h-index values and journal rankings. Findings Findings indicate that: MA (vs GS) covers 96.80 percent (vs 97.87 percent) of the assessed 94 marketing-focused journals; the MA-based h-index exhibits values … Show more

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Cited by 7 publications
(5 citation statements)
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“…Some authors have also proposed the age of a journal as an indicator of its quality (Baumgartner and Pieters, 2003;Touzani and Moussa, 2010;Moussa, 2019). Established journals have a long tradition of publishing research outputs.…”
Section: Citation Contamination As a Journal Quality Issue: Hypothesis Developmentmentioning
confidence: 99%
See 1 more Smart Citation
“…Some authors have also proposed the age of a journal as an indicator of its quality (Baumgartner and Pieters, 2003;Touzani and Moussa, 2010;Moussa, 2019). Established journals have a long tradition of publishing research outputs.…”
Section: Citation Contamination As a Journal Quality Issue: Hypothesis Developmentmentioning
confidence: 99%
“…The only citation source that covers predatory journals is Google Scholar (Moussa, 2021a). Google's scholarly search engine also covers the entirety of the 68 CABS-listed, peer-reviewed marketing journals (Moussa, 2019). It should be stressed that Google Scholar was used as a citation gathering tool, not as a citation source.…”
Section: Citations Gathering Proceduresmentioning
confidence: 99%
“…Having been founded in 1974, the Journal of Consumer Research (JCR) is the most prestigious/influential consumer behavior journal (Moussa, 2019;Wang et al, 2015). Several studies have conducted bibliometric analyses of the JCR over the last four decades (e.g., Leong, 1989;Hoffman & Holbrook, 1993;Wang et al, 2015).…”
Section: Introductionmentioning
confidence: 99%
“…The results in these tabs can be filtered and sorted just like the search results. Many studies in the past have noted or commented on incorrect years of publication assigned to some publications (Harzing 2016;Moussa 2019). Microsoft Academic addresses this issue in its FAQ, stating the discrepancy is due to the fact that it collects the first date it finds attached to the publication.…”
mentioning
confidence: 99%
“…Numerous articles have been written comparing the search capabilities and content of Microsoft Academic's earlier iterations to Scopus, Web of Science and Google Scholar. The author will leave to others the in-depth analysis to determine if Microsoft Academic still outperforms Scopus and Web of Science (Harzing 2016;Harzing & Alakangas 2017a;Harzing & Alakangas 2017b; and underperforms or is comparable to Google Scholar (Harzing 2016;Harzing & Alakangas 2017a;Harzing & Alakangas 2017b;Moussa 2019;Orduña-Malea et al 2014;Ortega & Aguillo 2014). While it remains to be seen if the machine learning semantic search engine will live up to expectations, hopefully this brief overview will be of use to anyone exploring the database for the first time or visiting again after a hiatus.…”
mentioning
confidence: 99%