Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions

Moorthi, Y.L.R.; Roy, Subhadip

doi:10.1080/15332969.2017.1363586

Services Marketing Quarterly

2017

DOI: 10.1080/15332969.2017.1363586

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Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions

Y.L.R. Moorthi

Subhadip Roy

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Is “proof” the Eighth “P” of Service? A Conceptual Model and Propositions

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References 59 publications

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