Is technology everywhere? Exploring Generation Z's perceptions of sustainable tourism in developing countries

Sfodera, Fabiola; Cain, Lisa; Leo, Alessio Di

doi:10.1108/ihr-05-2022-0025

Cited by 6 publications

(4 citation statements)

References 83 publications

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“…Most significant is the fact that policymakers and destination management organizations should take advantage of Gen Z technology skills in their engagement in political consumerism and especially sustainable and ethical consumerism. Technology is proven to have a positive correlation with the environmental, socio-cultural and economic dimensions of sustainable tourism perception among Generation Z (Sfodera et al, 2022;Seyfi et al, 2022). Thus, tourism stakeholders should bear in mind the importance of clear digital information provision and communication as this is the starting point at which individuals decide whether issues are meaningful to them or not.…”

Section: Theoretical and Practical Implicationsmentioning

confidence: 99%

Generation Z as a critical question mark for sustainable tourism – An exploratory study in Portugal

Pinho

Gomes

2023

JTF

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PurposeMuch has been speculated about the role that Generation Z will play in achieving more sustainable development. The tourism sector gains a special role in this discussion. On the one hand, tourism, due to its growing importance, has had a significant impact on environmental sustainability. On the other hand, Generation Z will be the largest group of travellers ever in the future. In this context, the objective of the present study is to explore the interest of young Portuguese generation Z in sustainable development goals (SDGs), tourism sustainability (TS) and their pro-environmental habits and how these categories influence the choice of sustainable tourism destination.Design/methodology/approachAn online questionnaire was used to collect data from a sample of 305 young Portuguese. The quantitative analysis was performed with the application of the partial least square (PLS) model.FindingsOverall, the authors found that despite our respondents showing an interest in the SDGs the same interest is not true for tourism. Although most respondents are concerned about choosing a sustainable destination, they do not care about keeping destinations sustainable, nor do they have pro-environmental habits.Originality/valueThis study presents the first evidence of the attitudes, beliefs and pro-environmental habits of Portuguese Gen Zers and their potential contribution to TS.

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Section: Theoretical and Practical Implicationsmentioning

confidence: 99%

Generation Z as a critical question mark for sustainable tourism – An exploratory study in Portugal

Pinho

Gomes

2023

JTF

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“…Meanwhile, the increased use of virtuality, especially amongst young people, has led to a lesser intention to engage in physical tourism, ecotourism included (Bui et al, 2021;Sanjeev and Tiwari, 2021). At the same time, some scholars have argued that young people can integrate digital and virtual tourism with sustainable tourism and ecotourism, given their empathy with both trends (Sfodera et al, 2022).…”

Section: Theoretical Implicationsmentioning

confidence: 99%

Factors influencing university students in conducting ecotourism

Montoya-Restrepo

Fernández²,

Lopera³

2023

JTF

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PurposeThis study examines the factors that influence the ecotourist behavior of university students. The understanding of what motivates these students can inform future suggestions for strategies and actions in ecotourism.Design/methodology/approachThe study was applied to university students of the University of Medellín, Colombia. It was an exploratory empirical study that surveyed a total of 696 students.FindingsThe results show that students with a positive attitude toward ecology tend to be interested in nature-related activities, therefore generating an intention to engage in ecotourism. The authors found that those who view ecotourism as an activity that promotes fun and happiness tend to engage more frequently in these activities.Originality/valueThis study is of great interest for research in motivational theory, specifically the analysis of personality profiles and how these relate to specific tourism behaviors. The findings of this study strongly suggest that those interested in the management and development of ecotourism should establish practices and programs that consider factors such as tourist segmentation, effective communication of the positive qualities of ecotourism and environmental stewardship involved in these activities.

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“…Gen Z seeks to have funny moments during the tourist experience and, contrary to expectations, shows modesty, but is not very familiar with the notion of sustainable tourism [38]. Gen Z may not be familiar with the theoretical concept of "sustainable tourism", but they are still concerned about the environment and the impact of tourism on local communities [11,[42][43][44][45]. In fact, Gen Z tends to place more value on ecological values, the protection of resources, the consumption of resources, and contributions to the sustainable development of the society in which they live [46,47].…”

Section: Tourism and Gen Zmentioning

confidence: 99%

Generation Z Romanian Students’ Relation with Rural Tourism—An Exploratory Study

et al. 2023

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The subject of generations and their differences has been intensely analyzed and debated. Each generation has its own characteristics, regardless of the element that differentiates them. Gen Z’s relationship with tourism has been approached in recent years from various perspectives by many scholars. For the current research, representative characteristics were identified as important for Gen Z: off-the-beaten-path locations and experiences. Off-the-beaten-path locations refer to small-scale destinations, under-tourism, local businesses, sustainability, and local traditions. All of the aspects mentioned before are typical of rural tourism. Experiences are introduced by various elements of rural attractiveness: material cultural heritage (MCH) and immaterial (ICH), the living human treasures program (LHT), wine tourism, products with a protected designation of origin (PDO), products with a protected geographical indication (PGI), culinary diversity, and other rural leisure facilities. Two purposes have been established: to identify the relationship between Gen Z and rural tourism and its components defined by cultural heritage and traditional gastronomy, and to construct a predictive model regarding Gen Z’s behavior when traveling to rural destinations. For this, we performed a quantitative investigation among university students from Romania using an online survey. Using 280 Gen Z respondents from 323 valid responses, we performed a direct logistic regression. The results showed that they value local gastronomy and unique attractions, which we can include in MCH. The price represents an important element when choosing an accommodation unit. Due to the constantly increasing share of Gen Z in the tourism market, destinations and tourism operators will have time to prepare and adapt to new realities. Transversal research will benefit from the opportunity to compare Gen Z’s preferences and changes over time.

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Is technology everywhere? Exploring Generation Z's perceptions of sustainable tourism in developing countries

Cited by 6 publications

References 83 publications

Generation Z as a critical question mark for sustainable tourism – An exploratory study in Portugal

Generation Z as a critical question mark for sustainable tourism – An exploratory study in Portugal

Factors influencing university students in conducting ecotourism

Generation Z Romanian Students’ Relation with Rural Tourism—An Exploratory Study

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