Is Visitor Satisfaction High Enough? A Case of Rural Tourism Destination, South Bohemia

Abstract

Satisfaction of visitors in tourism destinations is one of the most discussed topics in destination management and marketing. Many destinations report high satisfaction of their visitors. The objective of this study is to analyze overall satisfaction and satisfaction components in eleven tourism areas within South Bohemia, a typical Czech rural region, and to define the high level of satisfaction using benchmarking as a methodological approach. Using ANOVA and Pearson’s correlation, we identified the high level of satisfaction following the against-the-best benchmarking and the against-the-industry average approach. The results also show that perceived atmosphere in a destination, willingness to help and friendliness are the most significant components correlating with overall satisfaction.

Spatial distribution and influencing factors of rural tourism: A case study of Henan Province

“…From the perspective of the research content, scholars have mainly explored several aspects, such as the sustainable development of rural tourism [ [6] , [7] , [8] , [9] , [10] ], tourists’ satisfaction [ [11] , [12] , [13] , [14] ], and development and operation modes [ 13 , [15] , [16] , [17] , [18] ], spatial distribution characteristics [ [19] , [20] , [21] ], influencing factors [ 22 , 23 ], and spatiotemporal evolution [ 24 ] of rural tourism places. From the perspective of research methods, both national and international scholars initially explored rural tourism challenges through qualitative techniques, primarily case studies.…”