Islamic Branding

Abstract

This chapter delves into Islamic branding, examining its dimensions, classifications, challenges, and opportunities within the branding and marketing landscape. Through content analysis, data from academic articles, reports, and marketing materials were systematically analyzed. The findings underscore the deep connection of Islamic branding to religious principles and cultural values, highlighting the necessity of aligning brand strategies with Islamic values. Businesses need to grasp cultural nuances to cultivate loyalty and trust among Muslim consumers. Despite challenges, substantial opportunities for market expansion prevail. Future research should prioritize consumer behavior, branding strategies, and the impact of social media on perceptions of Islamic brands.