Issues and Challenges of E-Bazaar Implementation in Rural Rajasthan: A Review

Abstract

India is a country with cultural heritage rooted to its villages and livelihood. Indian cultural diversity facilitates many remarkable art forms and craft products. Along with other states, Rajasthan is a major stakeholder in this rich cultural heritage and industry like handicraft, pottery, khadi, etc. This sector of market is unorganized, decentralized, and a labor intensive cottage industry which has high potential in global space. To provide this unorganized sector marketplace, an e-commerce scheme with the name e-bazaar has been launched by the Rajasthan government. In this paper we review the current e-bazaar scheme of GoR, its impact, and its technical challenges while comparing it with other such platforms provided by government or non-government agencies.