It is not easy being green: A critical discourse and frame analysis of environmental advocacy on American television

Omrow, Delon Alain

doi:10.5897/jmcs2018.0609

Cited by 9 publications

(4 citation statements)

References 19 publications

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“…Cognitively speaking, frames are schemata stored in memory whose primary interpretative function is to make sense of existing situations. Additionally, frames comprise many layers that enable humans to simultaneously possess and employ multiple frames (Johnston, 1995;Koon, Hawkins & Mayhew, 2016;Mertala, 2019;Omrow, 2018). To this end, they presume that phenomena can be perceived dissimilarly by different individuals, and that both perception and communication embody selectivity and salience.…”

Section: Introductionmentioning

confidence: 99%

Higher education institutions and the use of online instruction and online tools and resources during the COVID-19 outbreak - An online review of selected U.S. and SA's universities

Chaka

2020

Preprint

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This online quasi-scoping review set out to review how 64 U.S. and 21 South African universities pivoted to online course delivery and used online tools and resources as one of their collective responses to continue their teaching and learning activities during the COVID-19 pandemic. The review was conducted on five online search engines, six online databases and two online social networking sites. Generally, all of the U.S and South African universities investigated transitioned to online classes and temporarily relinquished their in-person, campus-based classes. Additionally, all of these universities transiently opted for a strong form of social distancing and embraced emergency remote online pedagogy. Moreover, four online delivery typologies, with their attendant multiple permutations, emerged from these two sets of universities. Furthermore, when both U.S. and South African universities temporarily pivoted their classes to online delivery during the COVID-19 pandemic outbreak, they embraced and adopted certain online tools and resources more than the others. For instance, pertaining to 64 U.S. universities, Zoom was the most preferred tool, with video conferencing and LMS platforms emerging as the two dominant platforms. As regards the 21 South African universities, Blackboard (Collaborate) emerged as the most preferred tool, with both LMS and video conferencing platforms emerging as the two dominant platforms. Overall, Zoom, Blackboard (Collaborate) and institutional LMSes were the three common tools to which both sets of universities pivoted during the pandemic. Finally, the two sets of universities only embraced low-tech versions of the 4IR technologies such as video-conferencing, social media technologies, and cloud computing.

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Section: Introductionmentioning

confidence: 99%

Higher education institutions and the use of online instruction and online tools and resources during the COVID-19 outbreak - An online review of selected U.S. and SA's universities

Chaka

2020

Preprint

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“…This study adopted an integrated approach combining frame analysis with critical discourse analysis (CDA) (e.g., Omrow, 2018;Teo, 2000). While frame analysis enables a comprehensive definition and presentation of an issue (De Vreese, 2005;Entman, 1993), CDA draws attention to specific forms of meaning-making to detect the power relations and prevailing hegemonies that are produced and reproduced (Fairclough, 2010(Fairclough, , 2015.…”

Section: Discussionmentioning

confidence: 99%

The “Descendant of Dragon” or an “American Dreamer”? The Flow of Identity in the Media Discourse of Eileen Gu Between China and the US

Zhang,

Shi

2023

Communication & Sport

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Identity in sports forms a key stage in which globalization is both constituted and resisted and where various contentions and nuanced dynamics remain to be unpacked. In this paper, we examined the media’s ability, from China and the US separately, to construct and deconstruct the national identity of a naturalized athlete, Eileen Gu (Gu Ailing), an American-born Chinese athlete, during the 2022 Beijing Winter Olympic Games. By combining frame analysis with critical discourse analysis (CDA), salient differences were found in terms of the media frames and discourses used by China and the US in their adoption and interpretations of “sports role”, “ethnic role”, “social role”, and “entertainment role”. Furthermore, we pointed out that the national media from both countries simultaneously attempt to legitimize their stance on Gu’s national identity and stress the maximization of each nation’s own interest. The findings shed light on our existing understanding of the complex identity of naturalized athletes in the context of globalization and argue that media discourses, as constructed by the two countries, remain deeply rooted in an overdetermined East-West binary.

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“…Following Fairclough, this paper explores the meaning behind each part of the PSA: the texts, images, and conversations, how each part has been formed, and what kind of social cultural context assumptions behind its production and acceptance by its targeted audience. Figure (Omrow, 2018) According to Ellyawati (2017), Fairclough's critical discourse analysis involves three dimensions: 1) analysis of text description; 2) analysis of process to generate interpretation; and 3) analysis of social context to generate explanation. Text analysis focus on vocabulary, grammar, semantic, tone, pitch, and linguistic features being used.…”

Section: Methodsmentioning

confidence: 99%

Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement

Liem

Marta

Panggabean

2019

JTM

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District Health Office of North Lombok Regency is developed a Public Service Announcement (PSA) to dealing with high stunting prevalence, by inform people about poor sanitation behavior and stunting. Using SaniFOAM framework, this study aimed to critically analyzed the sanitation behavior, its setting, narratives, images, conversations conveyed by the PSA and their intertextuality with socio-cultural background of the rural society, to see if it's an effective communication media in advocating public to stop open defecation. Fairclough's Critical Discourse Analysis used to identify what sanitation behavior to change; social norms including potential sanctions or enforcement leading to behavior change; required knowledge, and sources of social support to adopting healthier behavior; and to realize the individual and community attitudes, and values as drivers for the change. The result indicated handwashing was not reminded; believing in shaman allowed them to spread knowledge and motivate improved attitudes toward environmental health. AbstrakDinas Kesehatan Kabupaten Lombok Utara membuat Iklan Layanan Masyarakat (ILM) untuk menghadapi tingginya kasus stunting, dengan menyampaikan informasi tentang perilaku sanitasi yang buruk dan kaitannya dengan stunting. Menggunakan kerangka SaniFOAM, kajian ini berusaha menganalisis secara kritis perilaku sanitasi, konteks, narasi, gambar, percakapan yang disajikan dalam ILM, serta keterkaitannya dengan latar belakang sosial budaya masyarakat pedesaan, dengan tujuan mengkaji sejauh mana ILM menjadi media komunikasi efektif dalam mengadvokasi masyarakat agar berhenti buang air besar sembarangan. Analisis Wacana Kritis Fairclough digunakan untuk mengidentifikasi perilaku sanitasi yang perlu diubah; norma sosial termasuk penegakan serta sanksi menuju adopsi perilaku baru; pengetahuan dan sumber dukungan untuk melakukan perilaku yang lebih sehat; dan memahami sikap dan nilai individu maupun masyarakat sebagai dasar perubahan perilaku. Hasil kajian ini menunjukkan bahwa mencuci tangan tidak menjadi fokus perilaku harus diubah; keyakinan pada dukun membuka peluang bagi mereka untuk berperan menyebarkan pengetahuan dan memotivasi sikap yang lebih sehat terhadap lingkungan.

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It is not easy being green: A critical discourse and frame analysis of environmental advocacy on American television

Cited by 9 publications

References 19 publications

Higher education institutions and the use of online instruction and online tools and resources during the COVID-19 outbreak - An online review of selected U.S. and SA's universities

Higher education institutions and the use of online instruction and online tools and resources during the COVID-19 outbreak - An online review of selected U.S. and SA's universities

The “Descendant of Dragon” or an “American Dreamer”? The Flow of Identity in the Media Discourse of Eileen Gu Between China and the US

Sanitation Behavior and Risk of Stunting: Understanding the Discourse of a Public Service Announcement

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