JOM Augmented Reality Mobile Shopping Behavior

Abstract

The research aims to introduce Augmented Reality features into online shopping platforms to enhance consumer purchase behavior in online shopping platforms. Online shopping has become a common activity done by young people nowadays. More and more people choose to purchase online instead of buying at physical retail shops. This project has proposed to make online shopping item comparison more convenient and less time-consuming yet more visually for better-enhanced trust confidence. By providing augmented reality into online shopping platforms, the consumer can have a clear comparison between similar items, including price, product details, customer feedback, and review. This project is carried out in few private universities for data collection by using a mixed-method approach. The managerial and practical implication is discussed.