“…Central to a prevention focus is the “ought self” which inspires a strong sense of duty, obligation, and responsibility (Förster, Higgins, & Bianco, ). CEOs high in prevention focus, therefore, are motivated to live up to this sense of duty and obligation (Kammerlander et al, ; Kark & Van Dijk, ). Arguments promoting an agency logic and shareholder‐primacy are reflected heavily in business school education, in social norms across corporate America, and in the popular and business press (Bednar, ; Hafenbrädl & Waeger, ; Ioannou & Serafeim, ; Khurana, ; Margolis & Walsh, ).…”