Keterlibatan Masyarakat dalam Mendukung Program Desa Wisata

Suherlan, Herlan; Adriani, Yanthi; Pah, Daniel; Fauziyyah, Inas; Evangelin, Bunga; Wibowo, Livia; Hanafi, Mokhamad; Rahmatika, Choirunnisa

doi:10.34013/barista.v9i01.623

Cited by 10 publications

(10 citation statements)

References 3 publications

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“…Kurangnya pemahaman di kalangan para pelaku desa wisata telah diidentifikasi dalam beberapa penelitian sebelumnya. Sharpley (Suherlan et al, 2022) dan (Cemagi et al, 2022) mengungkapkan bahwa jumlah pelaku pariwisata pedesaan semakin meningkat seiring dengan penurunan aktivitas pertanian. Petani dalam masyarakat kemudian mulai mengembangkan usaha wisata yang terkait dengan pertanian sebagai upaya untuk meningkatkan pertumbuhan ekonomi desa dan mengdiversifikasi sumber penghasilan di wilayah desa.…”

Section: Pendahuluanunclassified

Strengthening the Potential of Bongan Tourism Village through Community Engagement

Diwyarthi,

Pratama

2024

JPMB

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The development of tourist villages in Bali is a primary focus in efforts to advance the tourism industry. The potential of tourist villages encompasses natural beauty, culture, and traditions as tourism destination potentials. Community service plays a crucial role in the development of tourist villages in Bali. The method of community participation approach in sustainable tourism development was applied to 20 young participants in this program in August 2023.The use of training and skill development methods in the field of digital communication technology is highly relevant in the implementation of this community service. This method enables young people in Bongan Tourist Village to improve the promotion of their village. It helps them identify issues, explore their potential, analyze the resources they have, and determine strategic steps for the long-term management of the Tourist Village and how to promote it effectively.

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Section: Pendahuluanunclassified

Strengthening the Potential of Bongan Tourism Village through Community Engagement

Diwyarthi,

Pratama

2024

JPMB

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“…The purpose of the establishment of Pokdarwis is to develop community groups that can act as motivators, mobilizers, and communicators to increase the readiness and concern of the community around tourism destinations or tourist attraction locations to act as a good host for the development of tourism, and have awareness of the opportunities and value of benefits that can be developed from tourism activities to improve economic welfare community (Khairunnisah, 2019); (Suherlan et al, 2022). The objectives of the establishment of the Tourism Awareness Group (Pokdarwis) are as follows (Nugroho, Prasetyo, Candra, Saputra, & Putra, 2023): 1.…”

Section: Aims and Objectives Of Pokdarwismentioning

confidence: 99%

Analysis of The Urgency of The Need for Regent Regulations on Tourism Awareness Groups (Case Study of Bogor Regency)

Wulandari

2024

JISS

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To implement community-based tourism, it is necessary to regulate the role of the community in the form of tourism awareness groups to improve the position and role of the community as an important subject or actor in tourism development and can synergize and partner with relevant stakeholders in improving the quality of tourism development in an area. Seeing the great potential possessed by Bogor Regency and the importance of the role of the Tourism Awareness Group as an implementer of conscious tourism, regulations are needed as legal certainty and guidelines for the Regional Government, Tourism Awareness Group, and the Community in the implementation and development of tourism in Bogor Regency. The type of research used is qualitative. The purpose of this study was to identify the role and contribution played by tourism awareness groups (Pokdarwis) in tourism development in Bogor Regency. The research method used in this study is qualitative. The results showed that the Regulation on Tourism Awareness Groups in Bogor Regency specifically does not yet exist. On the other hand, the existence of the Tourism Awareness Group has a major role in supporting a conducive climate for tourism growth, so it is considered necessary to establish a Regent Regulation on Tourism Aware Groups.

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“…Perkembangan teknologi multimedia yang semakin canggih ini, membuka peluang bagi desa wisata untuk berkembang, mengubah cara untuk belajar dan bekerja, Langkah dalam mengakses informasi, melakukan pemasaran produk wisata, meningkatkan kualitas layanan, berbisnis, dan berbagai aktivitas kehidupan sehari-hari, seperti yang dikemukakan oleh Arifin (Suherlan et al, 2022;Pratama & Ramadhan, 2022). Kemajuan multimedia dalam membuka peluang bagi desa wisata untuk berkembang ini mendorong para dosen berupaya aktif terlibat dalam pengembangan desa wisata, salah satunya melalui program pengabdian kepada masyarakat (Diwyarthi et al, 2023;Dwiyarthi, 2018;Pratama, 2023b).…”

Section: Pendahuluanunclassified

Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi

Diwyarthi,

Pratama

2024

JPPM

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Program pengabdian kepada masyarakat merupakan langkah bijak dalam mengembangkan potensi desa. Pengabdian kepada masyarakat ini berlangsung selama dua hari pada tanggal 21-22 bulan september tahun 2023 di desa wisata cemagi. pengabdian masyarakat berupa pelatihan digital marketing pada 25 pemuda desa. Program pengabdian kepada masyarakat sangat dibutuhkan terkait keberadaan desa wisata Cemagi dalam perkembangan pariwisata global. Program pelatihan terkait digital marketing diselenggarakan selama dua hari, bertempat di balai desa wisata Cemagi. Program pengabdian kepada masyarakat memberikan kontribusi kepada masyarakat melalui penerapan digital marketing menjadi langkah esensial dalam mendukung perkembangan desa wisata dan meningkatkan daya saingnya di era digital saat ini. Dengan menggunakan alat-alat digital yang sesuai dan melibatkan penduduk setempat, desa wisata dapat mengoptimalkan potensi wisatawan, menciptakan pekerjaan lokal, serta mempromosikan dan melestarikan warisan budaya mereka secara global. Oleh karena itu, penggunaan digital marketing merupakan investasi yang sangat bernilai untuk memajukan masa depan desa wisata.Hasil yang diperoleh adalah meningkatnya kemampuan dan ketrampilan yang dimiliki masyarakat desa wisata Cemagi terkait pemasaran digital, terhadap produk industry pariwisata, seperti pondok wisata, paket wisata, dan produk UMKM. Community engagement programs are a wise step in harnessing the potential of a village. This community engagement program will take place for two days, from September 21st to 22nd, 2023, in the Cemagi tourism village. The community engagement program consists of digital marketing training for 25 young individuals from the village, in two days training program. The community engagement with digital marketing training was needed as global development in tourism village. Contributing to the community through digital marketing is a crucial step in helping rural tourism villages thrive and compete in this digital age. By utilizing the right digital tools and involving local residents, tourism villages can harness the potential of a larger tourist influx, create local job opportunities, and promote their cultural heritage to the world. Therefore, digital marketing represents a highly valuable investment for the future of tourism villages. The result was community competence of Cemagi tourism village in digital marketing, especially in tourism industry product, such as guesthouse, tour packages, and UMKM’s product.

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Keterlibatan Masyarakat dalam Mendukung Program Desa Wisata

Cited by 10 publications

References 3 publications

Strengthening the Potential of Bongan Tourism Village through Community Engagement

Strengthening the Potential of Bongan Tourism Village through Community Engagement

Analysis of The Urgency of The Need for Regent Regulations on Tourism Awareness Groups (Case Study of Bogor Regency)

Aktivitas PKM berupa Penguatan Desa Wisata dalam Bentuk Pelatihan Pemasaran Digital di Desa Wisata Cemagi

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