2009
DOI: 10.4135/9781446269084
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Key Concepts in Public Relations

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Cited by 12 publications
(5 citation statements)
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“…In LMICs, access to clean and safe water is a challenge leading to microbial contamination of complementary foods through unsafe preparation and storage. On the other hand, the gastrin intestinal track of an infant below six months of age is not fully developed to digest other foods apart from breast milk [33][34][35][36]. Therefore, there is a need of continuing providing education on the advantages of exclusive breastfeeding to mothers/caregivers.…”
Section: Plos Onementioning
confidence: 99%
“…In LMICs, access to clean and safe water is a challenge leading to microbial contamination of complementary foods through unsafe preparation and storage. On the other hand, the gastrin intestinal track of an infant below six months of age is not fully developed to digest other foods apart from breast milk [33][34][35][36]. Therefore, there is a need of continuing providing education on the advantages of exclusive breastfeeding to mothers/caregivers.…”
Section: Plos Onementioning
confidence: 99%
“…Among journalists, using confidential sources remains a key part of journalistic practice, as it enables journalists to reveal the unethical or illegal actions of individuals more easily (Osifelo, 2017). Despite the criticism that accompanies them, the inclusion of confidential sources can be the only way for certain information to become public (Poler Kovačič 1997;Franklin et al, 2009).…”
Section: Confidential Sources Of Journalistic Information and Communi...mentioning
confidence: 99%
“…Public Relations practitioners are often advised against providing confidential information (Tkalac Verčič, 2020). Some authors (Litwin, 2008;Marriot & Williams, 2009;Franklin et al, 2009) emphasised that communicators should be aware that, in a conversation with a journalist, everything is official ("On the record"), or that the journalist can use or publish all spoken words.…”
Section: Confidential Sources Of Journalistic Information and Communi...mentioning
confidence: 99%
“…Tanggungjawab Sosial Korporat (Corporate Social Responsibility-CSR) pada masa kini, bukanlah satu konsep yang asing terutamanya dalam dunia ekonomi dan perdagangan. Hal ini kerana, pelaksanaan CSR merupakan satu kaedah strategik yang menyumbang kepada kejayaan sesebuah organisasi (Franklin, Hogan, Langley, Mosdell, & Pill, 2009). Maka dengan itu, wujud pelbagai bentuk kempen CSR yang dijalankan, ini termasuklah program berbentuk khidmat masyarakat, penganjuran aktiviti-aktiviti sukarela, pemberian sumbangan berbentuk dana daripada organisasi kepada golongan tertentu dan penyampaian mesej mengenai nilai-nilai murni melalui penerbitan kempen berbentuk iklan di televisyen (Keinert, 2008).…”
Section: Pengenalanunclassified