Key Success Factors for Developing Competitive Intelligence in Organisation

Abstract

The purpose of this paper is twofold. First, to understand Competitive Intelligence (CI) and report the process that is commonly used to create and maintain a CI program in organizations. And second, to provide key success factors in developing a functional intelligence program for an organization. The paper presents a review of the literature on CI process to collect and analyze competitive information within organizations in order to identify key success factors in developing a functional intelligence program for an organization. Five success factors can be defined as an item related to CI process: management support and understanding, focus and CI effort, location of CI function, CI personal, and product. The paper provides executive decision makers and strategic managers a better understanding of what CI process and appropriate to the decisions they must to develop a functional intelligence program for an organization.

Modelo de competitive intelligence (CI) competitive intelligence (CI) model

“…Nesta fase é realizada a definição dos objetivos e das necessidades de cada decisor, é necessário idealizar a melhor forma de chegar a esses mesmos objetivos. Nesta fase, é feito todo o planeamento, como prazos e quais são os recursos necessários para desenvolver o sistema [17].…”

Competitive intelligence practice challenges in the South African property sector

“…Governments of countries rely on intelligence for the protection of their citizens (Deng and Luo, 2010). Marketing departments of firms all over the world rely on intelligence for marketing, pricing and promotion of their products or services (Nasri and Zarai, 2013). Libraries rely on intelligence for quality sources of information for scholars (Fleisher, 2004), while strategists rely on intelligence to anticipate and prepare for future competition (Barret, 2010).…”

“…Barnea (2014) identified the following Critical Success Factors (CSF) for CI: organzational culture, procedure and information technology support. According to Nasri and Zarai (2013), the following factors are critical for the success of CI: management support and understanding; focus and CI efforts; location of CI function; CI personnel and CI product. CI becomes successful when it focuses on Key Intelligence Topics (KITs) (Herring, 1999).…”

“…CI becomes successful when it focuses on Key Intelligence Topics (KITs) (Herring, 1999). When CI is located for easier communication to decision-makers, it leads to the success of CI (Nasri and Zarai, 2013). Nasri and Zarai (2013) argue that CI is successful when it is staffed with trained and qualified personnel.…”

Competitive Intelligence and Sustainable Competitive Advantage in Middle School Institutions

“…This article focuses on the efforts of educational institutions to address the long-term competitiveness of education services. Strategic management is related to the dimensions of future estimates, because it aims to strive for a sustainable education institution that has a competitive advantage [3].…”