Keywords, Lexical Cohesive Devices and the Impact of Search Engine Result for Tour Websites

Abstract

Content and some elements related to a website are important parts for the website. However, the owners of the website sometimes are not aware of the content and those elements that actually could attract the reader. This study aims to describe the lexical cohesive devices supporting the keywords in the website domain, website title, meta keyword, meta description, heading, content, links, and image title. The data used were words, phrases, clauses and sentences found in the websites. In collecting the data, keywords everywhere and lsigraph.com were used to find the related keywords and the google monthly search (August 2018). Then the data were analyzed descriptively by distributional method. The theory applied was the theory of lexical cohesion proposed by Halliday. Finally, the result of the analysis was presented by formal and informal method. The result shows both reiteration and collocation were found in the tour websites. In brief, the use of lexical cohesive devices can be the first step in designing contents of website by optimizing the keywords.

Meningkatkan Kesan Positif Pembaca Teks Paket Perjalanan Wisata Melalui Konjungsi

“…Dilihat dari segi praktis, koherensi secara leksikal lebih berpengaruh terhadap perkembangan website dibandingkan dengan koherensi secara gramatikal. Hal ini dapat diketahui dari penerapan reiteration dan collocation pada konten website yang berkaitan hingga pada aspek internal website (Rajistha, Claria, Warmadewi, & Susanthi, 2018). Namun mekipun demikian, koherensi secara gramatikal tidak bisa dipandang tidak memberikan dampak terhadap perkembangan website.…”