Knowing your Users, Discovering your Library

Vassilakaki, Evgenia

doi:10.1016/b978-0-08-100251-3.00015-9

Cited by 3 publications

(1 citation statement)

References 17 publications

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“…Each generation displays different and very specific characteristics regarding information and information retrieval. Knowing one's users and the characteristics of the users enables the library to develop the best way of providing effective services to the users (Vassilakaki 2016).…”

Section: Digital Information Seeking Behaviour Of Undergraduate Studentsmentioning

confidence: 99%

Barriers preventing the optimal use of e-books: A South African undergraduate perspective

van der Westhuizen,

Potgieter-Richardson,

Rensleigh

2024

S. Afr. j. inf. manag.

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Background: South African academic libraries are spending large amounts of money annually to provide users access to e-books. In many of the South African Higher Education Institutions (HEIs) undergraduate students form the largest part of the institutional cohort. It is therefore crucial to understand what factors influence the optimal use of e-books by undergraduate students and what possible interventions can be applied to ensure optimum use.Objectives: This article aims to identify the main factors that prevent the optimal use of e-books by undergraduate students at a South African university.Method: For this study, pragmatism was used as the philosophical paradigm, with sequential mixed methods using questionnaires and focus groups.Results: The findings of this study revealed that while e-books can be regarded as an accepted source of information among undergraduate students, there are still several barriers impacting the optimal use of e-books by undergraduate students.Conclusion: This study identified five significant barriers that negatively influence the optimal use of e-books and provides possible solutions to improve the usage of e-books.Contribution: The results of this study will contribute towards the lack of information available on the usage of e-books in the South African context.

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Section: Digital Information Seeking Behaviour Of Undergraduate Studentsmentioning

confidence: 99%

Barriers preventing the optimal use of e-books: A South African undergraduate perspective

van der Westhuizen,

Potgieter-Richardson,

Rensleigh

2024

S. Afr. j. inf. manag.

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Global Trends in Marketing Technologies to Promote Library Websites

Rykhtorova

2020

Bibliotekovedenie

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In recent decades, the scope of library activities has changed. In addition to providing traditional resources and services, today libraries themselves are becoming developers of digital content and providers of access to electronic content. The user base of libraries is also undergoing significant changes: there are changing the user generations, employment trends, areas of interest and habits. Realizing that marketing activities can increase user loyalty, form public opinion about both — a particular institution and libraries in general, increase the visibility of library resources and enlarge market share, the most active specialists are adapting marketing to the conditions of libraries operation. In 2019, there was organized the study on the websites of libraries in Russia, Australia, the United States and Canada, Western and Eastern Europe, Latin America, as well as in a number of countries in South and South-East Asia in order to identify the main trends in the organization of library promotion in the Internet environment. There were considered the websites of public, national, University and academic libraries. Library websites were analysed for the use of 10 most common tools in Internet marketing, such as: the transition to a modern web site design, effective linking with social networks, marketing in social networks (Social Media Marketing, SMM), the use of banner advertising, the availability of subscription to e-mailing, the publication of press and post releases, the presence of a blog in the library domain, the availability of content evaluation and sharing tools in social networks. The study conclusion was the identification of trends in the development of library sites over a large area and the compilation of heat maps, which clearly demonstrate such trends, where the libraries of the countries of North America, Australia and Northern Europe showed greater consistency with the parameters selected for the study; Central and Southern Europe, Russia and part of the countries of Latin America are in the transition zone, and the least compliance are found in the countries of South Asia. The most common means of promotion is the publication of press and post releases. Among the least used marketing technologies are blogs in the library domain, embedded video and Internet broadcasts, as well as work on optimizing sites for an audience from social networks.

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Virtual user geography of library websites

Udartseva

2022

Naučnye i tehničeskie biblioteki

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The author generalizes the results of library user survey. The survey was held within the framework of the study “Webometric monitoring of libraries”. The study goal was to assess the virtual geography of library website users and to specify target audience. The user audience of 11 library websites was assessed by following criteria: geographical data (user location, probable user residence area); user demographic data (sex, age); loyalty indicators (bounce rate, visit depth, visit duration); website user desired actions (estimation of desired action conversion). Based on the findings, the author concludes that: library offline services impact website user geography; there is a close interdependence between library location and website traffic; users resident in the library region make the most loyal website users; women prevail in the library user audience. The target website user audience is identified; recommendations are offered for the further strategic development in the web-space. The study conclusions and recommendations would facilitate generated demanded content and efficient promotion of library information resources and services in the web-space.

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Knowing your Users, Discovering your Library

Cited by 3 publications

References 17 publications

Barriers preventing the optimal use of e-books: A South African undergraduate perspective

Barriers preventing the optimal use of e-books: A South African undergraduate perspective

Global Trends in Marketing Technologies to Promote Library Websites

Virtual user geography of library websites

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