Knowledge Management, Market Orientation and Innovation: a study at a Technology Park of Santa Catarina

Abstract

The study analyzes how the Gama Park articulates Knowledge Management, Market Orientation and Innovation in the development processes of incubated companies. The methodology used was qualitative, exploratory, through a case study. The main findings were that the Park is directed to innovation, and its greatest difficulty is the lack of resources at national level and of public policies, as supporters of this innovation. It was stressed that knowledge management, when aligned with the goals of the organization, enhances market orientation, resulting in innovation, supporting the research of Ferraresi et al. (2012 andOzkaya et al. (2015).

Technology forecast: a case study in Daiken company

“…At the same time, the permanent financial monitoring and parsimony in investments' decision are one of the reasons for the Daiken's longevity, in a challenging business scenario as is founded in Brazil. Such a balance between technological boldness and financial steadiness explains the conservative strategy of this organization, seeming to be a typical situation of similar companies, according to the findings of Albuquerque (2003), Feldens et al (2012 and Bueno et al (2016).…”

“…As Albuquerque (2003) and Bueno et al (2016) point out, obstacles for innovation are also blockages for technology process, especially when a company builds its business model lying on technology values (a feature of tech-based companies). Likewise, it is plausible that technology forecast processes running among Brazilian small and mid-tech-based companies might suffer influence from the barriers identified by Feldens et al (2012).…”

“…Technology is certainly a conditioner and driver for changes in future scenarios. Aspects of knowledge, market orientation and innovation are strictly related to technology (Bueno et al, 2016). In this context, activities of technology forecast are defined as those whose gaze is the future oreven more importantthe possible futures.…”

Moderation Effect of Education to the Effect of Market Orientation and Technology Orientation on Entrepreneurship Orientation at Small-and-Medium Enterprises (SMEs) in East Java, Indonesia

“…Education is a factor that determines the success of Small-and-Medium Enterprises (Nawawi et al, 2017). The strength of market orientation depends on the capacity of SMEs to understand market situations, and the effective use of knowledge may help them to sell their newly created innovative products (John et al, 2016). Within the context of East Java, the education level of the majority of SME workers is not very high, and most of them only graduated from high schools.…”

Hospitality and Marketing: Marketing Orientation and Performance of the Hotels in the Tourist Destination Costa Verde e Mar (SC)

“…Não tão popular quanto o estudo de Levitt, o trabalho de Mckitterick (1957) já destacava uma filosofia organizacional com foco em conhecer e entender as necessidades dos consumidores anos antes (Bueno;John;Reinert Lyra & Lenzi, 2016). Já para Gheysari, Rasli, Roghanian e Norhalim (2012), a OPM teve início na literatura acadêmica muito antes, na década de 1920, com o artigo de Strong Jr. intitulado 'Teorias de Vendas', em que indícios da temática já eram .…”