“…However, in all cases, the strategic actions of the HEIs in generating these connections relied heavily on promoting a strong sense of institutional identity and association with place (Hall, 2008(Hall, , 2011. Our analysis of HEI publications indicated that universities sought to attract private donations by appealing to their 'locational power', whether this be alumni memories of their former institution or, in the case of non-alumni, their prestige and contemporary significance (Hall, 2011;Liu, 2014;.Warren and Bell, 2014) In these ways, the universities acted strategically, using practices of 'advancement' to cultivate, and then trade on, potential donors' desire to be associated with specific places in order to secure competitive advantage (Rice, 2011;Ball, 2012). In effect, institutional and individual strategies came together in the form of philanthropic giving, with the HEI seeking to ensure that the personal decision of the donor mapped on to its institutional vision for future success.…”