Kundenwert im eSport und seine Auswirkungen

Fadl, Bakr

doi:10.1007/978-3-658-29387-1_7

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Game Publishers2

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2024

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Cited by 1 publication

(2 citation statements)

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“…In addition, the buyer base has a high proportion of young players with limited financial resources. As a result, this means that the low income is distributed across a few, intensively used games (Fadl, 2020).…”

Section: Game Publishersmentioning

confidence: 99%

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Analysis of the global eSports market: value chain, business models and developments

Nufer,

Gröber

2024

ijbass

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This paper aims to provide support in understanding the current difficulties in the eSports industry. It outlines the various players active in the eSports ecosystem and how they benefit from the success of eSports: Sponsors present themselves to an attractive target group, publishers promote more intensive use of their video game and broadcasting platforms receive professionally organized content for distribution to a growing audience. Only teams and organizers have so far concentrated solely on generating revenue through the practice or organization of eSports competitions. Driven by profitability weaknesses, however, they are trying to reduce their dependence on sponsorship and tap into new sources of income. Team organizations in particular tend to see opportunities for this outside of the original eSports business and are therefore increasingly developing into marketing and entertainment companies.

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Section: Game Publishersmentioning

confidence: 99%

“…Publishers therefore have an incentive to promote eSports and the narrowed focus it fosters. At the same time, they have the necessary resources to cover several links in the eSports value chain and thus tap into new sources of revenue (Fadl, 2020).…”

Section: The Special Role Of Game Publishersmentioning

confidence: 99%

Analysis of the global eSports market: value chain, business models and developments

Nufer,

Gröber

2024

ijbass

View full text Add to dashboard Cite

show abstract

Kundenwert im eSport und seine Auswirkungen

Cited by 1 publication

References 18 publications

Analysis of the global eSports market: value chain, business models and developments

Analysis of the global eSports market: value chain, business models and developments

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