L’impact des technologies de l’information et de la communication sur le marketing relationnel : Le Cas des entreprises tunisiennes

Nihel, Ziadi

doi:10.48376/imist.prsm/remarem-v0i4-5.3446

Revue Marocaine De Recherche en Management Et Marketing 2011

DOI: 10.48376/imist.prsm/remarem-v0i4-5.3446

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L’impact des technologies de l’information et de la communication sur le marketing relationnel : Le Cas des entreprises tunisiennes

Ziadi Nihel

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L’impact des technologies de l’information et de la communication sur le marketing relationnel : Le Cas des entreprises tunisiennes

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