DM
 2011
DOI: 10.7193/dm.062.43.55
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L’intégration des marques régionales dans la stratégie d’assortiment des Grandes et Moyennes Surfaces Alimentaires : entre dynamisme, contraintes et opportunités

Therese Albertini1,
Blandine Antéblian2,
Delphine Bereni3
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How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores?

Touiti
1
,
Dekhili
2
2018
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
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How Shelf Space Allocation of Terroir Products Improve the Financial Performance of Grocery Stores?

Touiti
1
,
Dekhili
2
2018
Developments in Marketing Science: Proceedings of the Academy of Marketing Science
1
0
0
0
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Regional product assortment and merchandising in grocery stores: Strategies and target customer segments

Lombart
1
,
Labbé-Pinlon
2
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Filser
3
et al. 2018
Journal of Retailing and Consumer Services
35
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2017
Au Cœur De La Marque
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