Abstract:The interaction between smell and taste has been widely confirmed in the literature. Exposure to a congruent olfactory stimulus enhances taste, increases palatability and the desire to eat, and promotes food consumption. In this paper, we use laboratory experiments to show that, in addition to its role in taste enhancement, olfaction also plays a role in taste induction. Using the phenomena of cognitive sensory integration and mental imagery, we explain how exposure to a real odor congruent with the expected t… Show more
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