2019
DOI: 10.30878/ces.v26n3a1
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La confianza como determinante del compromiso, la intención de regreso y la recomendación del turista por un destino: el caso de Cancún

Abstract: Se da a conocer en qué medida la confianza influye en el compromiso afectivo y en cómo determina la intención de regreso y la recomendación que el turista español hace de Cancún a otros. Para tal fin, este estudio cuantitativo ha utilizado la metodología de ecuaciones estructurales. Como puntos a destacar se encuentra primero que las hipótesis han sido corroboradas al observar la influencia que tiene el compromiso afectivo sobre la recomendación, la cual es la relación más fuerte del modelo planteado, en segun… Show more

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Cited by 2 publications
(1 citation statement)
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“…In the context of tourism, tourist trust is widely accepted to play an important role in influencing their behavioral intentions. In other words, trust is somewhat predictive of tourist travel behaviors, such as revisit intention, commitment, and behavioral intention (Camara, 2019). In an earlier study, when people perceive a higher level of risk, trust has a stronger effect on creating behavioral intentions (Anderson and Karunamoorthy, 2003).…”
Section: Tourist Trustmentioning
confidence: 91%
“…In the context of tourism, tourist trust is widely accepted to play an important role in influencing their behavioral intentions. In other words, trust is somewhat predictive of tourist travel behaviors, such as revisit intention, commitment, and behavioral intention (Camara, 2019). In an earlier study, when people perceive a higher level of risk, trust has a stronger effect on creating behavioral intentions (Anderson and Karunamoorthy, 2003).…”
Section: Tourist Trustmentioning
confidence: 91%