La diversidad y la inclusión en la comunicación publicitaria de productos de belleza y su repercusión sobre la imagen de las marcas. Un análisis sobre los canales de los principales influencers en YouTube

Abstract

Extracto 33Algunas respuestas sobre NYX Katie Pie: hot thot boo fuckin hoo! I think with all the other privileges afforded to you merely by the color of your skin, you can deal with having to put in some work to find a foundation that matches you! As you can see by my picture, I belong to your shade range, and I refuse to complain and applaud NYX for presenting shades for POC who literally can not find their shade EVER! Notice your privilege and sit the FUCK down LittleLeitz: I too am rather pale. And the thing is, even if there isn't a shade in THIS SPECIFIC foundation for me, I know that NYX has other foundations that do. Plus they sell a white foundation mixer. I know NYX has me covered in that department, so I am unbothered by this. Jayla Jordan: Eva Kydonaki Some people with vitlligo are black believe it or not. And the only reason I'm defending this foundation is because there are light shades. I swear I brand can make a literal white foundation and pale people will still complain that it's too dark. I'm not being a hypocrite, if the shade range was actual trash I'd agree with the pale people. But it's not. Atana Parker: Honestly i couldn't be happy with the shade range. Their was a shade for everyone, like look at the lightest shade? Perfect for pale people and the dark shades are gorgeous Alyssa Wilde: I totally understand this and agree that not having light shades has nothing to do with excluding people on purpose. but, on the other hand, it is still extremely frustrating. i am very pale. i fake tan, and i'm still pale to others. there are so many foundations that i try, and love, but have to return them or can't wear them because they aren't light enough. there are a few that are light enough, but i hate the feeling of not being able to wear a foundation because it's too dark. so i think when very pale people speak about this stuff, it's because we can relate to the struggle of finding a foundation, not the struggle of being included in the beauty world. (at least for me). i definitely applaud nyx for this, because we needed this inclusion for POC!! i just wish that more brands could find the perfect balance of including ALL skin tones, and not leaning more to one side or the other. Jessika Berry: i have like WHITE skin and im happy for a brand to FINALY cater to darker skin! i will gladly take the backseat! nyx did great!! Bria Hayne: Jackie Aina I'm so happy that the drugstore is FINALLY thinking about you beautiful chocolate women. I'll be patiently waiting for a pale olive shade to come out. I bet you anything it will be NYX that does it. They're killing it with this launch! Atie: Lmao nyx has almost white shades in almost every other foundation range. Everyone complaining can take many seats. Bria Haynes: Wow there's some people REAL mad on this post. Jackie is not discriminating. She just wants to applaud NYX thinking about poc and not have that impact diminished by those who still feel excluded. Believe me as a pale olive skinned woman I understand. The difference is we can actually mix our foun...