La durabilité de la chaîne d’approvisionnement en fruits et légumes à l’épreuve du Covid-19 : cas de la ville de Meknès au Maroc

Saidi, Abdelmajid; Bouhid, Laila; Napoléone, Claude; Hadad-Gauthier, Fatima El; Moussalim, Sanaa; Alj, Abdelkamel

doi:10.4000/developpementdurable.21266

Cited by 1 publication

(1 citation statement)

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“…The findings of Saidi et al [68] demonstrate that in the case of short supply chains, if local actors and decision-makers can "influence the territorial performance of sustainability, particularly through co-construction with actors in policies to relocate food systems", by structuring local markets, controlling food safety standards, adopting a traceability system, raising awareness, and providing training in local and sustainable food supply practices, we can then hypothesize, similar to other studies [69][70][71], highlighting the growing interest of producers, consumers, distributors, public authorities, and the local community in more sustainable supply practices within shorter chains. In this scenario, the result of this collaboration and territorial cooperation would be conducive to developing terroir brands.…”

Section: The Question Of Supply Chainsmentioning

confidence: 92%

From Terroir to Retail Chains: Safeguarding Authenticity in Private Label Brands

Belaid,

Beylier,

Lacoeuilhe

2024

Business, Management and Economics

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In the evolving context of mass distribution, terroir private labels (TPLs) have firmly established themselves as indispensable players in the world of brands, responding to the growing expectations of consumers in search of quality, authenticity, and unique sensory experiences. This chapter explores the multiple facets of preserving authenticity within terroir private labels, focusing on their role within large retail chains. We begin the chapter with an analysis of terroir products and their associated private labels, laying the groundwork for understanding their importance. We then examine consumer motivations for choosing terroir products, highlighting the critical role of private labels within the retail sector. While highlighting the challenges of integrating them into traditional agri-food models, we emphasize the importance of preserving authenticity through local initiatives and alternative food networks. In addition, this chapter looks at how large retail chains can strengthen their connections with consumers by promoting values such as proximity, trust, and storytelling. We also explore the social responsibility dimension of local private labels, focusing on supporting local producers and preserving the environment. Finally, we will formulate strategic recommendations for retailers to strengthen the authenticity and sustainability of their terroir private labels while contributing to the development of local communities.

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