La función de ídolo de Jon Rahm en la repercusión mediática del Open de España de Golf 2018

Abstract

The 2018 Open de España at Centro Nacional de Golf in Madrid, site of the Real Federación Española de Golf, was the renaissance of o tournament born in 1912. It has been played 91 times but in 2017 it was cancelled due to the absence of sponsorship. This paper is the result of a research made by the three public Universities of Madrid with Journalism programs and show their interest in the game of golf and in the role of golfer Jon Rahm, who brought nearly 50.000 espectators through the week to see him win and put the event on the first line again. In this paper we analize the media impact of the Open, the informative treatment that it had and the new look at golf crea­ted; moreover, the influence that the figure of Jon Rahm had as an idol in this new era for a tournament that were in risk of death.