Abstract:The as.ranption on procedttral rationality means. in the case ctf standarù neof animal products gotiarion, rhat actln commir themselaes to diçca:rion.ç uitboat being able to maximize. issues, itandards :but through a rational netbod, The procedare implemented in this article is related to A procedaral approacb applied to ':: unpasteurized milk ;; pastenrized milk, due T0 the gr)od perception that clnsamers baae on tbis kind of products.
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