La place du marketing territorial dans le processus de transformation territoriale

Chamard, Camille; Schlenker, Lee

doi:10.3917/gmp.061.0041

Cited by 9 publications

(2 citation statements)

References 37 publications

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“…Several authors have addressed the issue of the structural transformation of territories. Among them is (Chamard & Schlenker, 2017) who considers that this transformation is linked to the evolution of production modes and the globalization of the economy. For him, the territories must adapt to the new economic realities by developing specific skills and implementing ambitious territorial strategies.…”

Section: The Structural Transformation Of the Territorymentioning

confidence: 99%

The structural transformation of territories and the climate governance of an urban area: The mediating role of human capital in adaptation processes

Bari,

Amzil,

Mazzaourou

et al. 2023

Economy

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This article forms a crucial part of an economic essay exploring the dynamics of territorial climate governance and its potential impact on the structural transformation of Agadir, a vibrant city. In this context, the role of human capital is also examined while considering the theoretical nuances and empirical analysis tools. The central question drives this study: "to what extent can territorial climate governance contribute to the structural transformation of Agadir, and how does human capital mediate this process?". To tackle this question, we adopted an abductive reasoning approach and aligned our methodology with a post-positivist paradigm. By meticulously aligning theory with observed reality, we formulated a hypothetical model that interconnects the trio of climate governance, structural transformation, and human capital in the context of Agadir. This model was put to the test with data collected from 416 stakeholders involved in the management of territorial affairs in the city. The findings reveal compelling evidence of significant contributions and correlations among the concepts studied. However, our results also highlight the necessity of recognizing and involving new actors to strengthen Agadir's climate governance mechanisms. In conclusion, our research sheds light on the crucial role of territorial climate governance and human capital in driving the structural transformation of Agadir. By providing a novel perspective on this topic, our study underscores the need for inclusive and proactive engagement of various stakeholders to bolster climate governance measures in the city, paving the way for sustainable development and growth.

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Section: The Structural Transformation Of the Territorymentioning

confidence: 99%

The structural transformation of territories and the climate governance of an urban area: The mediating role of human capital in adaptation processes

Bari,

Amzil,

Mazzaourou

et al. 2023

Economy

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“…Furthermore, commercial innovation in local authorities needs some merchandising adaptations by considering, in particular, the citizen as a customer. Commercial innovation adopts new policies such as hospitality and competitiveness, which find their place in the field of territorial marketing (Chamard and Schlenker, 2017).…”

Section: Standard Innovation/tailor-made Innovationmentioning

confidence: 99%

The dark side of innovation in local authorities: influential typologies and impacted modalities

Boutchich

Gallouj

2022

IJIS

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Purpose This study aims to highlight the negative effects of innovation with regard to innovation typologies and human, organizational, economic and societal variables in local authorities. Design/methodology/approach To achieve the above objective, radial basis function, based on Softmax activation function, and partitioning variable, is applied on a sample of Moroccan local authorities. Findings The findings show that the typologies of innovation that significantly impact the aforementioned variables are standard innovation/tailor-made innovation, social innovation/commercial innovation and incremental innovation/breakthrough innovation. They also reveal that the modalities considerably impacted by innovation are deviance in reaction, procedural injustice, increase of hidden costs and negative effect on ethics-culture. Originality/value To the best of the authors’ knowledge, this study is original in that it can contribute to the research in the field of innovation, as it deals with its negative effects in terms of typologies, which are rarely processed in innovation research. Additionally, to overcome these negative effects, this work uses neural networks that are very scarcely used in such studies on innovation.

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Le coût de la confiance

Sonnet,

Honta,

Lestrelin

2023

Gouvernement Et Action Publique

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Confrontées à une nette déperdition de curistes au cours des années 1990, les villes thermales françaises ont déployé diverses actions pour créer et pérenniser des coalitions censées augmenter leur capacité politique et favoriser la relance de l’économie locale. Les cas de Dax (Nouvelle-Aquitaine) et Bagnoles-de-l’Orne (Normandie) permettent d’analyser la façon dont projets et marketing territorial servent la construction et le maintien de ces alliances. L’analyse montre toutefois combien la quête de confiance et la recherche de compromis limitent aussi l’ambition des stratégies mises en œuvre.

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La place du marketing territorial dans le processus de transformation territoriale

Cited by 9 publications

References 37 publications

The structural transformation of territories and the climate governance of an urban area: The mediating role of human capital in adaptation processes

The structural transformation of territories and the climate governance of an urban area: The mediating role of human capital in adaptation processes

The dark side of innovation in local authorities: influential typologies and impacted modalities

Le coût de la confiance

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