“…The scale of information capabilities consists of ten indicators assessed with a five-point Likert scale: 1) Market information, 2) customer information, 3) information on suppliers, 4) use of information to plan strategy, 5) making contracts and alliances with traditional distributors, 6) creating agreements and alliances with suppliers, 7) information about direct competitors, 8) consumer information, 9) ICT (an information and communications technology), and 10) implementation of agreements and alliances with large distributors. The questions were adapted from Carreresi et al (2011), Mamaqi et al (2009 and Jiménez and Sanz (2006). In both, the companies evaluate their position with respect to their competitors and the values of the scale are rated from 1 "much weaker than the competitor" to 5 "much stronger than the competitor".…”