Labor control and the experience of work in the platform economy

Tirrell, Christopher

doi:10.17760/d20487636

Cited by 2 publications

References 70 publications

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Consent and Contestation: How Platform Workers Reckon with the Risks of Gig Labor

Schor,

Tirrell,

Vallas

2023

Work, Employment and Society

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How do gig workers respond to the various financial, physical, and legal risks their work entails? Answers to this question have remained unclear, largely because previous studies have overlooked structurally induced variations in the experience of platform work. In this article, we develop a theory of differential embeddedness to explain why workers’ orientations toward the risks of gig work vary. We argue further that because platforms define themselves merely as mediators of exchanges between workers and customers, they systematically expose workers to various forms of customer malfeasance, ranging from fraud and tip baiting to harassment and assault. We develop this perspective using interviews with 70 workers in the ride-hail, grocery shopping, and food delivery sectors. The structure of labor platforms indirectly invites workers to exhibit distinct normative orientations toward the risks that gig work entails while also multiplying the sources of these risks.

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Consent and Contestation: How Platform Workers Reckon with the Risks of Gig Labor

Schor,

Tirrell,

Vallas

2023

Work, Employment and Society

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Maximizing Impact

Talukder

2024

Advances in Business Strategy and Competitive Advantage

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Influencer marketing is a crucial strategy in the tourism industry, leveraging social media influencers to enhance destination visibility and appeal. This chapter explores its impact on consumer engagement, trust, and destination branding, providing a theoretical framework for understanding its significance. It offers practical insights for tourism marketers, discussing strategies for selecting influencers, planning campaigns, and measuring success. It also addresses challenges and ethical considerations, such as managing fake followers and ensuring regulatory compliance. Real-world examples of successful influencer campaigns in destination marketing and travel service promotion demonstrate the benefits of influencer marketing in tourism. The chapter also predicts future trends and the increasing importance of influencer marketing in the industry. This comprehensive analysis is essential for understanding and leveraging influencer marketing to achieve tourism marketing objectives.

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Labor control and the experience of work in the platform economy

Cited by 2 publications

References 70 publications

Consent and Contestation: How Platform Workers Reckon with the Risks of Gig Labor

Consent and Contestation: How Platform Workers Reckon with the Risks of Gig Labor

Maximizing Impact

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