This study aims to analyze the perceptions and driving factors behind villagers’ changing perceptions of landscape values in the context of drastic landscape changes in traditional Chinese villages. Empirical evidence emphasizes the interplay between local residents’ values and the local policy framework. This study establishes a method to capture the landscape values and preferences of rural community residents by combining participatory mapping with questionnaire interviews. We identified the evaluation of changing landscape values by rural residents and extracted four categories of rural development orientations, namely, economic benefits, emotional culture, public participation, and environmental protection. Furthermore, we delved into the significant heterogeneity in landscape value changes among different social groups. This study highlights the role of villagers’ value judgments in guiding the scientific formulation of traditional village conservation and development policies and promoting the socially sustainable development planning of traditional villages. The research contributes to a more comprehensive understanding of the rural community’s needs and preferences for the local landscape as well as the convergence and divergence between these needs and the government-led rural development trajectory.