2021
DOI: 10.1093/jcr/ucab001
|View full text |Cite
|
Sign up to set email alerts
|

Language and Consumer Dishonesty: A Self-Diagnosticity Theory

Abstract: How does foreign language influence consumer dishonesty? We propose a self-diagnosticity theory arguing that compared to one’s native language, using a foreign language makes lying appear less self-diagnostic, thereby increasing or decreasing lying depending on which aspect of the self is salient. In situations where lying reflects an undesirable, dishonest self, using a foreign language increases lying. In contrast, in situations where lying primarily reflects a desirable (e.g., competent or compassionate) se… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

0
30
0

Year Published

2021
2021
2024
2024

Publication Types

Select...
8

Relationship

0
8

Authors

Journals

citations
Cited by 72 publications
(30 citation statements)
references
References 69 publications
0
30
0
Order By: Relevance
“…Totally, 210 respondents were recruited online through Credamo. Credamo is regarded as “Chinese Mturk.” It is suggested that the validity of the data provided by the platform is highly recognized (Gai and Puntoni, 2021). The respondents’ demographic profiles are presented in Table 2.…”
Section: Methodsmentioning
confidence: 99%
“…Totally, 210 respondents were recruited online through Credamo. Credamo is regarded as “Chinese Mturk.” It is suggested that the validity of the data provided by the platform is highly recognized (Gai and Puntoni, 2021). The respondents’ demographic profiles are presented in Table 2.…”
Section: Methodsmentioning
confidence: 99%
“…Future research might empirically test our research model using contrasting samples from individualistic countries to improve the generalizability of our research. Although Credamo that is similar to MTurk in terms of functionality has been used in previous literatures ( Huang and Sengupta, 2020 ; Gai and Puntoni, 2021 ; Ma et al, 2021 ), future studies should collect data in the field to further ensure the authenticity and controllability of the data.…”
Section: Discussionmentioning
confidence: 99%
“…This study recruited participants from different cultural backgrounds. Among them, the 219 Chinese participants were recruited from Credamo (www.credamo.com) [53,54], while the 180 American participants were recruited from MTurk (www.mturk.com) [17,[55][56][57]. All the participants from Credamo were Chinese.…”
Section: Participantsmentioning
confidence: 99%