“…In contrast to wild fish, farmed salmon is mostly sold fresh, a highly perishable product form (Landazuri-Tveteraas, Asche, Gordon, & Tveterås, 2018). This makes coordination in the supply chain especially important (Kvaløy & Tveterås, 2008), and has led to the use of risk reducing instruments, such as contracts (Larsen & Asche, 2011) and futures (Asche, Misund, & Oglend, 2016), and avoiding auctions-a transaction mechanism that is much more common for wild fish (Sogn-Grundvåg, Zhang, & Iversen, 2019). On the other hand, the control over the production process allows salmon farmers to have product available year round, with minimal exposure to seasonality in production as is the case in wild fish production (Bertheussen & Dreyer, 2019;Birkenbach, Cojocaru, Asche, Guttormsen, & Smith, 2020).…”