Law Enforcement Optimalisation on Pop Up Advertisement in Internet

Abstract

There are many forms of advertising on the internet. An agreement between the advertisers and advertisers typically includes the types of ads and host sites that will show their ads Just like Pop-up ads are displayed in a variety of shapes and sizes, typically on a scale that scaled down the browser window with just the "Close", "Minimize", and "Maximize" commands. Ads like this not only disrupt Internet users but also become a trend of unfair business competition. The aims of this research is to find out how law enforcement conducted by the Indonesian government and to analyze law enforcement that is not optimal to be optimized. This research is a study of socio legal which is a study of law by using approach of law and social sciences [1]. Research Sites in Indonesia. Primary data obtained from interviews with internet users using judgement sampling and secondary data were obtained from literature. Primary legal material is Law No. 8 of 1999 on Consumer Protection and Law Number 11 Year 2008 on Information and Electronic Transactions. Data collection techniques use observation, interview and literature. The sampling technique used is Judgment sampling [2] Data Analysis Technique used qualitative descriptive analysis. Research finding that there is a prohibition for advertising business actors to produce ads that violate ethics (Article 17 letter f of Law Number 8 Year 1999 on Consumer Protection). In fact, Pop-Up Ads on the internet are still popping up without any regulation and law enforcement.