2018
DOI: 10.7202/1045362ar
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Le management de la communication de crise

Abstract: La communication de crise survient dès qu’un dérèglement est détecté au sein de l’institution considérée et que le déroulement ou la poursuite des objectifs stratégiques sont mis en péril. Dans une telle situation le rôle du communicant, en tant que manager de situation dégradée, est un atout majeur pour contribuer à développer un avantage concurrentiel. Cette étude présente les invariants structuraux indispensables au communicant, en présentant dans le contexte actuel les hypothèses nécessaires à leurs réalis… Show more

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Cited by 5 publications
(1 citation statement)
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“…Another skill that appeared a record number of times in past publications is communication (Cros and Gaultier-Gaillard Cros, 2015; DuBrin, 2013). The literature recommends that a clear, honest, consistent and timely communication strategy showcasing authenticity and empathy is impactful (Thiessen and Ingenhoff, 2011; Wilson, 2020) particularly in the service field, which is in constant communication with people (Adiguzel, 2019; Gallo, 2020; Hirudayaraj and Sparkman, 2019; Koc, 2013).…”
Section: Literature Reviewmentioning
confidence: 99%
“…Another skill that appeared a record number of times in past publications is communication (Cros and Gaultier-Gaillard Cros, 2015; DuBrin, 2013). The literature recommends that a clear, honest, consistent and timely communication strategy showcasing authenticity and empathy is impactful (Thiessen and Ingenhoff, 2011; Wilson, 2020) particularly in the service field, which is in constant communication with people (Adiguzel, 2019; Gallo, 2020; Hirudayaraj and Sparkman, 2019; Koc, 2013).…”
Section: Literature Reviewmentioning
confidence: 99%