Leadership essential to steer success within the retail sector

Abstract

PurposeThe purpose of this investigation was to determine the leadership necessary for the retail sector which is having to embrace complexity induced through accelerating changes in consumer behaviour and expanding information accessibility.Design/methodology/approachSemi-structured interviews were used for across 10 disparate retail organisations deployed as case studies safeguarding all quality considerations were fully integrated.FindingsThe findings reveal brands are coping with greater complexity than before. Loyalty is eroding whilst social media increases the complexity for brands to uphold control of their image. Developing the market without sacrificing exclusivity or alienating core consumers necessitates effective leadership. The deductions revealed that despite some leadership styles seemingly more conducive, that specific qualities are more important for the retail sector.Research limitations/implicationsBy selecting ten organisations every effort was made to ensure a greater degree of credibility in the findings. It is acknowledged that this investigation is sector specific. Nonetheless, there exists considerable transferability value as the role of leadership within the retail sector can mirror expectations within other environments.Originality/valueIt was validated that leaders need to foster an organisational culture promoting continuous learning whilst introducing a consumer-first perspective across the business. The findings reinforce how specific traits, behaviours and styles are imperative amongst leaders preserving the success of the retail organisation with less focus on specific leadership styles.