“…Private landholders typically have larger properties, stronger literacy, and greater financial resources; these socioeconomic characteristics have been associated with early adoption of other innovations (e.g., Daba, 2003; Garcia De Jalón, Iglesias, & Barnes, 2016; Ghadim, Pannell, & Burton, 2005; Prager & Posthumus, 2010). Alignment with the landholder's objectives is also known to be critical for adoption (Ansell, Gibson, & Salt, 2016; Greiner, Patterson, & Miller, 2009; Pannell et al, 2006). Landholders adopted UMAs for diverse reasons, including economic benefit, conserving social traditions (e.g., subsistence hunting), or restoring land condition; participants suggested that this flexibility increased the likelihood of adoption.…”