Lesson Learned Corporate Social Responsibility Integrated Terminal Tanjung Wangi Pada Program Jemparing Wangi Di Kampoeng Batara

Abstract

Lesson learned yang diberikan melalui pelaksanaan program corporate social responsibility (CSR) selalu mendatangkan manfaat bagi berbagai pihak yang memiliki focus of interest terhadap keberadaan program CSR. Baik yang diperoleh berdasarkan best practice program maupun pembelajaran yang diberikan oleh kegagalan dari pelaksanaan program. Sejatinya pelaksanaan CSR mendatangkan outcome dan impact bagi para stakeholder baik dalam bidang ekonomi, sosial dan lingkungan. Hal ini sejalan dengan trend penilaian PROPER terhadap pelaksanaan program CSR dan menjadi pendorong bagi perusahaan untuk melaksanakan program CSR berdasarkan skema pemberdayaan masyarakat. Penelitian ini dilakukan menggunakan metode deskriptif dengan pendekatan kualitatif. Teknik pengumpulan data menggunakan teknik studi litelatur terhadap berbagai sumber referensi yang relevan dengan topik penelitian. Hasil penelitian menunjukkan bahwa pelaksanaan program CSR Jemparing Wangi (Jelajah Edukasi Masyarakat Pegiat Bambu Papring) yang dilaksanakan dengan mendukung kegiatan Kampoeng Batara dilakukan berdasarkan data hasil social mapping dengan mempertimbangkan permasalahan dan potensi yang dimiliki oleh masyarakat. Hal ini menjadi pendukung bagi keberlanjutan pelaksanaan program dan keberadaan road map program yang dilaksanakan akan memperjelas tahapan pencapaian dari tujuan program yang sudah dicanangkan dalam proses perencanaan.

Redefining the Concept of Local Wisdom-Based CSR and Its Practice

“…First, they do not solve the problems in the surrounding community and environment [55]. In order to solve problems in society and the environment, companies need to identify social problems [56,57] and analyse the socio-economic potential and other opportunities which can be used to solve such problems [34]. The community's socio-economic potential comes from its local wisdom.…”

“…Therefore, the CSR activity that best illustrates local wisdom is community empowerment. This is a systematic and planned activity [31,34,66] which uses local resources and focuses on community involvement [55], aiming to increase the strength and self-esteem of vulnerable communities [8,23,27] and to create independence [24,57] and community welfare [23]. An independent community is one that can understand its conditions, can understand the potential resources it has and use them proactively to deal with its future conditions, can direct itself, has bargaining power, and is not dominated by anyone [34,57,67].…”

“…They can only work well in communities with a common interest in changing and working together [31]. Therefore, in these activities, the company only acts as a partner in facilitating, providing funds for and assisting in implementing community empowerment activities [57,68].…”

“…Local wisdom-based CSR activities are success based on two broad indicators, i.e., process and objectives. As a process, the indicators of such success can be seen in the forms of cooperation that exist between companies, local communities, and other related parties, which are reflected in participation [31] and sustainability [31,57,65]. As a result, the success indicators of community empowerment activities can be seen in the achievement of their objectives [31] and in an improvement in community welfare [57].…”

“…As a process, the indicators of such success can be seen in the forms of cooperation that exist between companies, local communities, and other related parties, which are reflected in participation [31] and sustainability [31,57,65]. As a result, the success indicators of community empowerment activities can be seen in the achievement of their objectives [31] and in an improvement in community welfare [57]. However, previous researchers have explained that the process of community empowerment is more important than the goal, because the process must be sustainable and comprehensive [13,34].…”