“…and the "What", the final outcome (information, ticket transaction, appointments, service, triggering mechanisms, etc.) [2]. Unlike contactless smart cards services, NFC mobile services benefit from features of the smartphones: network high connectivity, embedded sensors, location-based ecosystem, camera, highdefinition and touchscreen user interface bring NFC services at a higher level of expectation and innovation, extending SP information system to the end-user allowing screens, real time interactivity, personalization, traceability and live updates without storage limitation (and Cloud synchronization).…”