“…In contrast, in a study in in Champaign-Urbana, Illinois, in the USA, Cadavid and Ando (2013) found that depending on the location two types of situation may happen, people may be more willing to pay if they are suffering from floods, or worry less about flooding because they got used to it. In the city of São Carlos, for example, the shopkeepers in a historical flood prone area have a sense of belonging to the place and are not willing to relocate (Marotti et al, 2014;Mendes and Mendiondo, 2007). This information can help decision makers to offer public incentives to implement stormwater BMPs at small or lot scales.…”