Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance

Vhatkar, Manjunath S.; Raut, Rakesh D.; Gokhale, Ravindra; Kumar, Mukesh; Akarte, Milind; Ghoshal, Sudishna

doi:10.1016/j.jretconser.2024.104047

Journal of Retailing and Consumer Services

2024

DOI: 10.1016/j.jretconser.2024.104047

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Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance

Manjunath S. Vhatkar,

Rakesh D. Raut,

Ravindra Gokhale

et al.

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Cited by 7 publications

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Leveraging digital technology in retailing business: Unboxing synergy between omnichannel retail adoption and sustainable retail performance

Cited by 7 publications

References 73 publications

What is the impact of demand patterns on integrated online-offline and buy-online-pickup in-store (BOPS) retail in a smart supply chain management?

What is the impact of demand patterns on integrated online-offline and buy-online-pickup in-store (BOPS) retail in a smart supply chain management?

Appraisal factors of sustainable purchase intentions in online shopping platform context: PLS-SEM with theory extensions

Consumer preferences for the visual presentation of non-fungible tokens (NFTs) of luxury products: The role of perceived authenticity

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