Comparative analysis is performed for different motors from the standpoint of damage inflicted by them during their lifecycle. Three types of motors have been considered: the synchronous reluctance motor, the permanent magnet assisted synchronous reluctance motor and the induction motor. The assessment of lifecycle has been made in terms of its four stages: manufacturing, distribution, use and end of life. The results show that the production costs of synchronous reluctance motor are lower compared to that of permanent magnet assisted motors, but due to their low efficiency they exert the greatest environmental impact. The main conclusion is that the assessment made at the early designing stage for the related environmental impact enables its reduction.