Lifestyles and gratifications obtained from news: Comparing science news with health news and political news

Li, Shu Chu Sarrina

doi:10.1177/0963662519836626

Cited by 3 publications

(1 citation statement)

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“…In the final section, we collected background information on personality traits and lifestyle of the study participants to be able to conduct additional subgroup analyses on consumers' preferences. Personality traits and lifestyle were included because they were frequently found to be associated with digital content use in previous studies [40][41][42][43]. The questionnaire was implemented online using EFS Survey software (version Fall 2022).…”

Section: Survey Structure and Implementationmentioning

confidence: 99%

Consumers’ Preferences for Digital Corporate Content on Company Websites: A Best–Worst Scaling Analysis

Koob

2023

JTAER

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Digital content marketing (DCM) complements traditional marketing communication approaches and is a major focus of research. Uses and gratifications research posits that DCM only unfolds positive effects if it provides valuable content to consumers. However, there is limited evidence on what constitutes gratifying digital corporate content on company websites. This study aimed to elicit consumers’ preferences for key characteristics of digital corporate content on company websites and whether preferences differ among consumer subgroups. Best–worst scaling (BWS) was used to reveal preferences. To obtain BWS data, a cross-sectional survey was employed. The study sample comprised 1527 consumers from Germany, Switzerland, and Austria. Data were analyzed using counting analysis and conditional logit modeling. Subgroup comparisons were performed with t-tests and one-way ANOVA. The results consistently show that consumers prioritize information value as the most important content characteristic, followed by value in use, entertainment value, process value, and social value. Subgroup comparisons revealed generally similar priorities among consumers, with the greatest heterogeneity being found in assessments of the importance of social value. The study also suggests that consumers prioritize digital corporate content characteristics on company websites differently than they do on social media. These findings contribute to the evolving literature on DCM and provide insights that could help set evidence-based priorities in DCM practice.

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Section: Survey Structure and Implementationmentioning

confidence: 99%