Abstract:Digital transformation and new product success are critical factors for companies’ competitiveness. Does a link exist between digitalization measures within companies, and their new product success? A former study among trading companies has diagnosed a link already. However, as only limited to trading business and a small sample, results stay little robust. Further research is needed. Therefore, the question of this work is, if this link also exists within B2B industrial firms, hypnotising that the link shoul… Show more
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