2020
DOI: 10.5267/j.msl.2020.2.027
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Linking adaptive capability, product innovation and marketing performance: Results from Indonesian SMEs

Abstract: The research aims to empirically verify the role of adaptive capability in its contribution to marketing performance, with product innovation as a mediating variable. This research was conducted in small and medium enterprises (SMEs) located in Central Java, Indonesia. A number of 253 questionnaires were distributed and adequately filled. Statistical analysis was conducted by using structural equation modeling with Smart-Partial Least Squares (PLS). The results show that the adaptive capability was positively … Show more

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Cited by 15 publications
(18 citation statements)
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References 22 publications
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“…They emphasized that managers and owners must consider structure and finite resources to build a strategic framework that provides quality products and services, without neglecting the continuity of their products in the market. In this context, Wiwoho et al (2020) considered that innovating products may help adaptability but not performance, generating a gap with strategic management and organizational ethos. This has practical implications for the relationship between adaptive capacity and marketing performance because management must integrate control mechanisms to increase adaptive capacity.…”
Section: Marketing Performancementioning
confidence: 99%
See 1 more Smart Citation
“…They emphasized that managers and owners must consider structure and finite resources to build a strategic framework that provides quality products and services, without neglecting the continuity of their products in the market. In this context, Wiwoho et al (2020) considered that innovating products may help adaptability but not performance, generating a gap with strategic management and organizational ethos. This has practical implications for the relationship between adaptive capacity and marketing performance because management must integrate control mechanisms to increase adaptive capacity.…”
Section: Marketing Performancementioning
confidence: 99%
“…However, this brings to the fore the challenge of strengthening organizational learning capacity, aligning management styles and rethinking organizational relationships at all levels of this type of business so that this new configuration integrates sufficient autonomy to ensure resilience. Wiwoho et al (2020) and Zhang (2021). They all highlighted that the learning capability of an organization is a relevant factor in generating information that improves the operation of SMEs.…”
Section: (H6)mentioning
confidence: 99%
“…Kemampuan perusahaan untuk mengembangkan dan meluncurkan produk baru yang memenuhi persyaratan pasar dan yang menghasilkan pengembalian keuangan yang memuaskan (Ernst et al, 2010). Product Innovation secara signifikan memediasi antara Adaptive Capability dengan Kinerja Pemasaran (Wiwoho et al, 2020). Product Innovativeness (Hiong et al, 2020, Sugiyarti et al, 2018Nassimbeni, 2001;Tomlinson, 2010;Jiménez-Jiménez dan Sanz-Valle, 2011), NPD capability (da Costa et al, 2018), Innovation Capability (Maldonado-Guzmán et al, 2019 (Merrilees et al, 2011) (Chen et al, 2010) berpengaruh positif terhadap Kinerja Pemasaran UMKM.…”
Section: Pengaruh Npd Capability Terhadap Kinerja Pemasaranunclassified
“…Fokus penelitian pada kinerja pemasaran menjadi sebuah isu yang menarik (Frösén et al, 2013, Katsikeas et al, 2016, Liang and Gao, 2020. Secara khusus kinerja pasar pada UMKM (Astuti et al, 2017, Wiwoho et al, 2020, Nuryakin and Ardyan, 2018, Merrilees et al, 2011, Sharma et al, 2016, Lamprinopoulou and Tregear, 2011 Pencapaian kinerja pemasaran Usaha Mikro dan Kecil berbeda dengan perusahaan karena karakteristiknya yang khas (Blankson and Ming-Sung Cheng, 2005). Beberapa kendala seperti waktu dan keuangan (Davis, et.…”
unclassified
“…Several studies on CI capabilities in the manufacturing industries in various countries showed that adaptive capability influences the development of continuous innovation capability (Boly et al, 2014;Rangus and Slavec, 2017). Wiwoho et al (2020) found that adaptive capability was positively related to product innovation. Another study by Ali et al (2017) also highlighted a strong and significant relationship between adaptive capability and organizational innovation.…”
Section: Adaptive Capabilitymentioning
confidence: 99%