“…What are the primary elements of farmers' conceptions of multifunctionality? Finally, because of the burgeoning interest in the implications of multifunctional agricultural practice on environmental conservation (see Boody et al, 2005;Jordan and Warner, 2010;Laurentius Nilsson, 2009;Swagemakers, et al, 2009), we focus on the role of conservation and environmental benefits within farmers' personal conception of multifunctionality. How, in particular, do RG dairy farmers perceive their practice contributes to environmental function?…”