2014
DOI: 10.1108/caer-02-2012-0019
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Local spillovers and durable adoption: evidence from durable consumptions in rural China

Abstract: Purpose -The effects of social learning and network externalities in the diffusion of a new product imply that there should be local spillovers from existing owners to new adopters in a closely-related community. Using the 1999 durable consumption survey data in rural China, this paper examines the importance of local spillovers in the diffusion of two major durable goods, washing machine and refrigerator. Design/methodology/approach -Based on an October 1999 survey of rural durable goods consumption conducted… Show more

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