“…The notion that new technologies are a growing area of policy concern is reflected in the increasing use of processes such as Danish-style consensus conferences in countries like Norway, the Netherlands, France, Japan, South Korea, New Zealand, the United Kingdom, and the United States [59]. The reception of controversial technologies like biotechnology in general [18,36,73], in the medical field [7,10,31], and of genetically modified foods in particular [26], has highlighted the need to better understand public opinion and attitude formation among consumers and observers of new products and processes.…”